![]() This strategy is often adopted by smaller firms and startups that may lack the resources or competitive advantage to engage in direct competition with larger, more established competitors. They focus on maintaining a low profile, avoiding attention from competitors, and maintaining steady and stable growth. Companies adopting this strategy aim to stay small, stable, and unnoticed in their niche markets. The freeze strategy in business involves a more conservative and cautious approach. Freeze: The stay small, stable, and stealth approach By focusing on differentiation and innovation, companies can avoid direct confrontations with competitors and carve out their own market space. This strategy involves finding unexplored niches or creating new market spaces, often referred to as "blue oceans," where competition is minimal or nonexistent. Instead of directly competing with competitors, companies adopting this approach identify and target parts of the market where their competitors are not present. The flight strategy in business involves a differentiation approach, where companies aim to stand out from their competitors by offering unique products or services. Companies following this strategy are often engaged in head-to-head competition, constantly trying to outdo their competitors and seize opportunities to attack and weaken them. ![]() This approach is characterized by a relentless pursuit of outperforming rivals and dominating the market. Companies adopting this approach strive to be bigger and stronger than their main competitors and often engage in aggressive tactics to gain market share. In the business world, the fight strategy involves a competitive mindset focused on beating the competition. "Unfortunately, in our modern life it hurts our chances to thrive.Fight: The traditional market share-based approach "Our nervous systems tend to focus on negative emotions and experiences because that is what will help us survive," Helfand says. But in other cases, our brains rely too much on these stress responses, in a way that can be impairing.įor example, chronic stress or trauma can rewire the brain to believe that threats are constantly present - a common symptom of many mental health conditions, like PTSD. In some cases, these responses can be useful, or even life saving. ![]() David Helfand, a psychologist at LifeWise Therapy. There are four primary stress responses: fight, flight, freeze, and fawn, says Dr. ![]() While we all have that survival instinct, we react to them in different ways.įor example, if your response to that near car accident is to repeatedly honk your horn and yell at the other driver, then your stress response in that situation is "fight." "In the face of a real or perceived threat to our lives, natural defense mechanisms kick in and focus the body and brain acutely and exclusively on dealing with that threat." Ken Duckworth, a psychiatrist and chief medical officer of the National Alliance on Mental Illness. "Human beings are biologically wired for survival," says Dr. You can't control these reactions because they are your body's instinct to survive under stress. Despite our best efforts to control our bodies, sometimes our natural instincts take over.įor example, when you face a threat like a near car crash, your sympathetic nervous system takes control: Your heart rate goes up, you start to sweat, and your pupils dilate.
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